Tag Archives: Mars

Will Easter Bring Chocolate Frenzy to China?

6 Apr

Milk Chocolate Easter EggsFor Christians around the world, Easter is a time to celebrate the resurrection of Jesus.

For many people however it’s also a time to gather with family and friends and over indulge in a vast quantity of Chocolate.

Founder and director of British chocolatier “Lick the Spoon” Diana Short says Easter is their busiest time of year.

“Easter is absolutely crucial to our business obviously it’s the one time of year everybody buys a chocolate product and we cannot afford to miss out on a single sale Easter carries us through the rest of the year, without it we’d never get through to December.”

In China, Easter might not be a big deal but the chocolate market is booming. Chocolate sales in the country rose 30 percent in 2011 and the industry is now worth 7 billion yuan a year.

Lawrence Allen is the author of Chocolate Fortunes: The Battle for the Hearts, Minds, and Wallets of China’s Consumers. He says introducing chocolate to the Chinese market took some time.

“Chocolate has no tradition in the Chinese cuisine. The taste profile of chocolate is distinctly different than any Chinese cuisine that I know of. Therefore it really could not work its way into Chinese cuisine in any other way than through gifting. People were very willing to give chocolate but not necessarily consume it when it first began arriving in the 1980s.”

Allen says in China chocolate is viewed as an exotic foreign treat which has left the market dominated by major international companies. The most successful is Mars who owns the Dove brand.

Allen says one of the reasons Mars has enjoyed such overwhelming dominance is they stayed in the market long term despite not turning a profit in their first decade of operations.

He says however there is still room for all chocolate manufactures to grow in the Chinese market.

“One billion people have still never tasted chocolate here in China. So the way to grow the business in China is to grow with the evolution and development of the market; being in that first new store that opens up in a second or third tier city that has air-conditioning. Chocolate melts and if you can’t find a place to put your chocolate in front of consumers then you’re simply not going to have access to those consumers.”

The commercial aspect of Easter hasn’t yet gained momentum in China but with the new found love of chocolate it won’t be long.

Source: CRI English

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Chocolate Sales Boost Confections

2 Mar

Buy Bulk American Chocolate Online at Moo-Lolly-Bar AustraliaThe confectionery retail market has grown across all trade channels, but convenience stores have outpaced the overall retail market.

Iconic brands (Hershey, Nestlé, Mars) prowl the chocolate landscape and provide consumers an affordable indulgence in a bitter economy.

According to SymphonyIRI Group, a Chicago-based market research firm, chocolate dollar sales in U.S. convenience stores for the 52 weeks ended Dec. 25, 2011 increased 9.2% while unit sales rose 1.5%. The average price jumped nine cents for packages above and below 3.5 ounces.

Mars and Hershey dominated the top-sellers for both sizes, according to SymphonyIRI. The candy companies combined accounted for 19 of the top 20 brands in single-serve bar sizes smaller than 3.5 ounces.

Since convenience stores remain a key outlet for chocolate and because they compete on value, among other things, they have had to incorporate chocolate price hikes into that strategy. Pat Zelochoski, buyer and category manager for 33-store NOCO Express stores in Tonawanda, N.Y., said one of the challenges retailers have been facing of late is absorbing the price increases in a still-struggling economy. Many chains have been hesitant to pass this price increase onto their customers.

Source and Photo: Convenience Store Decisions

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Mars Chocolate North America Unwraps New Solar Garden at Ethel M Chocolate Factory

24 Feb

Mars Chocolate. Available to Buy Online from Moo-Lolly-Bar AustraliaMars Chocolate North America, makers of Las Vegas’ own Ethel M Chocolates, announced today the grand opening of a new solar garden at its Henderson chocolate factory. The state-of-the-art solar installation provides 100 percent of the electrical energy to the Ethel Ms plant during peak operating hours.

The project’s completion was commemorated with a ribbon-cutting event attended by state and local government officials, executives from NV Energy, juwi solar Inc. (JSI), and Mars Chocolate North America leaders.

“At Mars Chocolate North America, we have the opportunity to make a difference in the world,” said Mike Wittman, vice president of supply. “We are proud of the investments we are making to ensure we are using the earth’s resources responsibly. This newest solar garden moves us closer to our goals of eliminating our carbon footprint at our sites by 2040 and using 100 percent renewable energy.”

The new Ethel M factory solar garden features 2,112 ground-mounted solar panels on 4.4 acres, and is the largest solar installation by a food manufacturer in Nevada. The installation generates 1,258 megawatt hours of zero-emission electricity each year, offsetting 867 metric tons of greenhouse gas – the equivalent of removing approximately 170 vehicles from the road. The project will generate as much energy as 115 Nevada households use annually.

Mars will purchase all of the energy generated by the solar garden and JSI will own the project and its associated energy credits. Mars worked closely with NV Energy to ensure that the new installation met net metering requirements, enabling Mars to receive energy offsets from the utility based on the amount of energy their solar panels will produce.

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“Turning one of the desert’s greatest assets into energy is in complete alignment with Mars’ Principles in Action, our core business values,” said Mack Phillips, site director of the Henderson plant. “Two years ago we unveiled a similar solar project at our North American headquarters in Hackettstown, NJ, and its impact on our operations has been substantial.”

“This is the second solar PV project built by juwi solar on Mars-owned property,” said Michael Martin, CEO of JSI. “We are proud to play a role in advancing environmental and sustainability goals by replacing the grid’s brown power with green power generated onsite.”

The solar garden is adjacent to the chocolate factory and Ethel M’s Botanical Cactus Garden. A vista point located within the Botanical Cactus Garden will allow the more than 700,000 annual visitors to view the new solar facility.

“We are fortunate to have been a part of the Henderson and Las Vegas community for more than 30 years,” said Phillips. “We hope the completion of our solar garden demonstrates our continuing commitment to be an environmentally friendly citizen. Our goal is that every business decision we make will have a positive effect on people and the planet through our performance. This project achieves all three.”

Source: Sacremento Bee

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