Tag Archives: Dr Pepper

Angry Women Is Not What Dr Pepper Ordered

24 Oct

Dr Pepper. Available to buy online in Australia from Moo-Lolly-Bar. To do that just click on this image!Dr Pepper 10 – the soft drink company’s testosterone-infused diet soda – failed to score a perfect 10 with men or women.

The “for men only” advertising campaign for its new 10-calorie quasi diet drink may be backfiring with both sexes, experts say. Dr Pepper’s perception with men 18 years and over has largely been flat since the campaign launched on Oct. 10 and has even tapered off since then, according to YouGov’s BrandIndex, a daily measure of brand perception among the public.

Men don’t like being made to feel self-conscious about their purchases, and women don’t like being excluded, the findings indicate. “The campaign appears to have driven women’s perception of Dr Pepper down, which may have an adverse effect on the overall brand’s sales of a product like Diet Dr Pepper,” according to Ted Marzilli, senior vice-president and managing director of BrandIndex.

The soda’s scores are worse than flat. The brand that was supposed to tempt men with can design of “gunmetal grey” and macho “industrial rivets.” For men, Dr Pepper’s buzz score went from 21. 5 on the day the campaign broke to 16.4. And, for women in the same period, the score started at a higher point – 32.9 – and has now sunk to 18.4, losing nearly half its score, Marzilli says.

Some marketing experts were surprised that the Dr Pepper Snapple group would poke fun at its female customers. (It was not immediately available for comment.) The television commercial shows a man running through a jungle with a laser gun while avoiding Styrofoam-like boulders: “It’s only 10 manly calories,” he says. “So you can keep the romantic comedies and lady drinks.”

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Smart Money

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Deep Fried Dr. Pepper Being Served at the Fair

28 Aug

You can buy Dr Pepper online in Australia from Moo-Lolly-Bar. To go there just click on this link!If you’re tired of the usual fried fair food like corn dogs and elephant ears, there’s a booth at the fair offering something a little different. While it may look like just a funnel cake, it is actually fried pop. The treat comes in Dr. Pepper or Pepsi flavors which are mixed right into the batter. Once it’s done cooking, It goes into a Pepsi cup and is covered with more flavored syrup.

“It’s been nothing but seven-at-a-time orders. It’s a big hit. People love the fried foods they can’t get anywhere else but a fair,” said Iris Myers, manager.

Managers say the Dr. Pepper is the flavor of choice for fried pop. Other specialties include deep fried Snickers, Oreos and Twinkies. All of those and the fried pop cost $4.50 each.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Joy Online

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Dr Pepper Bottler To Continue Production Despite Lawsuit

18 Aug

Dr Pepper. Available to buy online in Australia from Moo-Lolly-Bar. To go there just click on this photo!A Texas soda bottler said it will fight to keep using its local label after Dr Pepper Snapple Group Inc. (DPS) accused the company of violating its license agreement.

Dr Pepper Snapple Group sued Dr Pepper Bottling Co. of Dublin in June, saying the small soft drink bottler was taking business away from other Dr Pepper bottlers by selling beyond its agreed-upon six-county territory.

Dublin Dr Pepper has been selling its sweet-tasting version of the soft drink since 1891. The company for years sold a cane-sugar-sweetened version of the soda in local stores and on the Internet under its own “Dublin Dr Pepper” label–another trademark infringement, Dr Pepper Snapple says.

In a response to the lawsuit, Dublin Dr Pepper called the company’s stance inconsistent, noting Dr Pepper Snapple’s corporate website had directed customers to the Dublin bottler’s home page and toll-free number as late as this year. The Texas bottler also said the company has not taken similar action against North Carolina and Missouri bottlers that have essentially marketed their products the same way.

Dr Pepper Snapple spokesman Chris Barnes said any online references would be “beside the point” after the Texas bottler allegedly violated its contract. Dr Pepper Snapple tried to resolve the issue without turning to the courts, he said, but only ran into more resistance.

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“We’re not seeking money or to prevent Dublin from selling Dr Pepper made with cane sugar,” Barnes said. “We simply want them to sell only within their six-county territory and stop marketing and packaging Dr Pepper as ‘Dublin Dr Pepper.'”

Some bottlers back Dr Pepper Snapple for tackling what they say is a growing problem with trans-shipments, in which one bottler’s soda is sold in another’s territory. Soft drink companies have long granted exclusive territorial rights to bottlers, a practice protected under the Soft Drink Interbrand Competition Act of 1980.

“Dublin Dr Pepper has had many good years in a cooperative and supportive relationship with our corporate partner to create and build an incredible consumer passion for the Dr Pepper brand,” Dr Pepper of Dublin President and Chief Executive Bill Kloster said. “All we want to do is bottle the original Dr Pepper recipe and conduct business honestly and fairly like we’ve always done.”

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source: Online WSJ

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia

 

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