Tag Archives: Dr Pepper Snapple Group

Welch’s Grape Soda is no more!

30 May

Buy Sunkist Grape Soda Online at Moo-Lolly-Bar AustraliaIn a move that is sure to disappoint many loyal fans around the world and especially in Australia, Welch’s Grape Soda, the undisputed leader of branded grape sodas has surprisingly been discontinued by the Dr Pepper Snapple Group, the distributor who wholesales the product through 7-UP.

Ever since it debuted in 1974 Welch’s Grape Soda has enjoyed immense popularity, however as of now production has ceased and once supplies of Welch’s Grape soda run out they will no longer be available. As a replacement 7-up has introduced Sunkist Grape Soda to the market. It looks exactly the same, in terms of can design and I am led to believe it tastes the same too. However it is not Welch’s Grape Soda and this seems to have caused a big uproar amongst its loyal followers. Some of whom have started a Facebook page petitioning its reinstatement.

I am not sure the reason for the change and as far as I am aware no official reason has been given for it. However it is not the first time The Dr Pepper Snapple Group has discontinued a popular brand. In 2009 the Stewart’s Fountain Classic Ginger Beer was discontinued, despite being named the top Root Beer of the 2006 World Cup of Root Beer.

Have you tried the new Sunkist Grape Soda? What do you think?

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar

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Angry Women Is Not What Dr Pepper Ordered

24 Oct

Dr Pepper. Available to buy online in Australia from Moo-Lolly-Bar. To do that just click on this image!Dr Pepper 10 – the soft drink company’s testosterone-infused diet soda – failed to score a perfect 10 with men or women.

The “for men only” advertising campaign for its new 10-calorie quasi diet drink may be backfiring with both sexes, experts say. Dr Pepper’s perception with men 18 years and over has largely been flat since the campaign launched on Oct. 10 and has even tapered off since then, according to YouGov’s BrandIndex, a daily measure of brand perception among the public.

Men don’t like being made to feel self-conscious about their purchases, and women don’t like being excluded, the findings indicate. “The campaign appears to have driven women’s perception of Dr Pepper down, which may have an adverse effect on the overall brand’s sales of a product like Diet Dr Pepper,” according to Ted Marzilli, senior vice-president and managing director of BrandIndex.

The soda’s scores are worse than flat. The brand that was supposed to tempt men with can design of “gunmetal grey” and macho “industrial rivets.” For men, Dr Pepper’s buzz score went from 21. 5 on the day the campaign broke to 16.4. And, for women in the same period, the score started at a higher point – 32.9 – and has now sunk to 18.4, losing nearly half its score, Marzilli says.

Some marketing experts were surprised that the Dr Pepper Snapple group would poke fun at its female customers. (It was not immediately available for comment.) The television commercial shows a man running through a jungle with a laser gun while avoiding Styrofoam-like boulders: “It’s only 10 manly calories,” he says. “So you can keep the romantic comedies and lady drinks.”

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Smart Money

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