American Chocolate Showcase #3 – 3 Musketeers

25 Jul

Buy Bulk 3 Musketeers Online at Moo-Lolly-Bar Australia

One of Mars Incorporated’s best selling chocolate bars, 3 Musketeers has enjoyed widespread popularity ever since it burst onto the confectionery scene back in 1932.

Originally packaged as three different flavours – chocolate, strawberry and vanilla, hence the inspiration for the name – the product changed to its current format of a light, fluffy bar of chocolate flavored nougat smothered in milk chocolate during the war, as a result of cost cutting measures and an adaption to wartime rations on sugar.

Manufactured in three separate facilities across North America including Chicago in Illinois, Elizabethtown in Pennsylvania and Newmarket in Canada, the product is made in very specific stages. Firstly the nougat centre is created by painstakingly whipping egg whites until they are light and frothy. After that sugar syrup is introduced to the mix which acts to create a stabilizing ‘frappe’ effect. Once this has been achieved and a selection of other flavouring ingredients are added to the frappe, the mix is then formed into extremely large slabs which are then cut to size. Now properly formed the centres are enrobed with milk chocolate via a process whereupon they pass through a flowing waterfall of chocolate liquid. Congruently, a rotating chocolate covered wheel which is situated beneath the mesh belt coats the base of the bar.

When 3 Musketeers first went on sale they cost five cents and were proudly advertised as one of the largest chocolate bars on the market at that time and one you could share with family or friends. Nowadays however, the marketing message has changed somewhat to reflect its current positioning as a ‘Nice, Light Snack’ that features ‘45% less fat’ than other chocolate bars currently available.


If you would like to buy a bulk box of 36 x 3 Musketeers bars online in Australia please click here.


Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, Spencer is also chief editor of Sweet Talk.


Buy Chocolate, lollies and confectionery online at Moo-Lolly-Bar Australia

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