Chocolate Sales Boost Confections

2 Mar

Buy Bulk American Chocolate Online at Moo-Lolly-Bar AustraliaThe confectionery retail market has grown across all trade channels, but convenience stores have outpaced the overall retail market.

Iconic brands (Hershey, Nestlé, Mars) prowl the chocolate landscape and provide consumers an affordable indulgence in a bitter economy.

According to SymphonyIRI Group, a Chicago-based market research firm, chocolate dollar sales in U.S. convenience stores for the 52 weeks ended Dec. 25, 2011 increased 9.2% while unit sales rose 1.5%. The average price jumped nine cents for packages above and below 3.5 ounces.

Mars and Hershey dominated the top-sellers for both sizes, according to SymphonyIRI. The candy companies combined accounted for 19 of the top 20 brands in single-serve bar sizes smaller than 3.5 ounces.

Since convenience stores remain a key outlet for chocolate and because they compete on value, among other things, they have had to incorporate chocolate price hikes into that strategy. Pat Zelochoski, buyer and category manager for 33-store NOCO Express stores in Tonawanda, N.Y., said one of the challenges retailers have been facing of late is absorbing the price increases in a still-struggling economy. Many chains have been hesitant to pass this price increase onto their customers.

Source and Photo: Convenience Store Decisions

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia

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