Americans hungry for Halloween candy

31 Oct

American Chocolate. Available to buy online in Australia from Moo-Lolly-Bar. To do that just click on this image!The economy may still be scary, but that isn’t cutting into sales of Halloween treats. Consumers are expected to spend 4 percent more on Halloween candy this year, according to a recent survey by the National Retail Federation.

The survey, which was conducted last month, also found more consumers plan to hand out tasty treats, even those who said they have been negatively affected by the economy.

“So far we are seeing increases weekly for the same time period last year and we feel very good about Halloween,” said Nancy Smith, merchandising director for Sweet Factory stores, a bulk candy retail chain mostly found in malls.

“Our assortment is bigger this year. We have more ‘Halloween’ to offer. And the customers are responding.”

The retail federation attributes the increase in spending this year to a change in consumer interest.

“Halloween is expected to be up, which speaks directly to how big the holiday has become for both children and adults,” said Kathy Grannis, director of media relations. “More people than ever will celebrate the holiday this year.”

It also could be related to inflation. The Consumer Price Index, which was released by the government Wednesday, said prices at the retail level were up 3.9 percent in September on an annualized basis.

At Sweet Factory, traditional candy is always a favorite in October but the company also has added new, fun candy that can be worn as jewelry.

“Its got four different designs and it’s doing extremely well. It’s a candy ring that you wear but it’s a wizard head or a pumpkin head…different things,” Smith said.

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Consumer interest in candy toys is another change.

“It seems like there is a bigger turn towards Halloween parties and they’re buying little toys that have Halloween candy in it,” Smith noted.

Smith may be on to some thing. In fact, the retail federation found that 34.3 percent of people plan to attend or throw a Halloween party, an increase from last year.

Hershey Co., the chocolate giant, also is vamping up its Halloween candy offerings. Among its 200 Halloween candy assortments, Hershey has introduced a “Scare n’ Share” mix, a 50-piece bag that includes a variety of its best-known brands.

“Our most popular products range from Reese’s Peanut Butter Cups to Kit Kat Wafer Bars to our traditional Hershey’s Milk Chocolate bars,” said Anna Lingeris, manager of global brand public relations and consumer engagement for Hershey.

Many shoppers are heading to Target stores to purchase candy.

“At this point in the season, candy corn is our top seller, followed closely by milk chocolate and peanut M&M’s with the seasonal packaging,” said Kristy Welker, a spokeswoman for Target Corp. “This will all change in the next week or so when trick-or-treat candy begins to out-sell all others.”

Target said it expects classic candies such as Twix, York Peppermint Patties, Butterfingers and Paydays to be popular choices for Target customers’ trick-or-treat bowls. That’s the way it has been for the past decade, Welker said.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

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Source and Photo: Medill Reports Chicago

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia

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