After 4-month split, M&M’s spokescandies reunite

20 Sep

After announcing that its M&M’s spokescandies went their separate ways, Mars Chocolate said that they are back together.

M&M’s enlisted the help of consumers to reunite the chocolate icons, which include Yellow, Red, Blue, Orange and Ms. Green, through its “Reunite M” promotion. Consumers were awarded prizes valued at more than $1.5 million, including $100,000 to one individual, when they purchased select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

“We’re ecstatic to have the M&M’s spokescandies back together,” Mars Chocolate North America chief consumer officer Debra Sandler said. “They’ve been an important part of our brand for many years, so we’re so relieved to have them back where they belong, as well as grateful to our fans for pleading with our spokescandies to come home.”

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Drugstore News

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