The Cheesecake Factory Supports Feeding America During Hunger Action Month This September

6 Sep

September marks Hunger Action Month and The Cheesecake Factory today announces its continued support of Feeding America, the nation’s leading domestic hunger relief charity. For every slice of its new Hershey(R)’s Chocolate Bar Cheesecake sold from September 1, 2011 through the end of August 2012, The Cheesecake Factory will donate $0.25 in support of the organization’s initiatives to raise money and supplies for its network of local food banks.

To kick off Feeding America’s Hunger Action Month, The Cheesecake Factory prepared and served lunch this afternoon to more than 300 low-income individuals and families at the Maywood Activities Center in East Los Angeles. Actor Wilmer Valderrama of NBC’s “Awake,” actress Ali Landry of “Hollywood Moms’ Club,” television and movie star Eliza Dushku, and Grammy Award-winning recording artist Monica all showed their support by helping The Cheesecake Factory serve lunch in support of Feeding America and the Los Angeles Regional Food Bank.

“The Cheesecake Factory has been an enthusiastic partner for Feeding America,” said Vicki Escarra, President and CEO of Feeding America. “Year after year, we value their enduring financial support and inspired initiatives that help support our local food banks and reduce hunger in America.”

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The Cheesecake Factory pledges to support Feeding America by donating the equivalent of at least 4 million meals through proceeds from each slice of Hershey(R)’s Chocolate Bar Cheesecake sold over the next year. The Cheesecake Factory has donated more than $2.1 million to Feeding America over the past three years which equates to approximately 14.7 million meals.

“We are honored to continue our support of Feeding America,” said David Overton, Founder of The Cheesecake Factory. “We understand that hunger continues to be a serious issue for many Americans, and we are happy to provide financial support to Feeding America through the sales of our new Hershey(R)’s Chocolate Bar Cheesecake.”

The Hershey(R)’s Chocolate Bar Cheesecake debuted at The Cheesecake Factory’s restaurants nationwide on July 30, and features layers of chocolate cheesecake, moist chocolate cake and ganache, topped with a creamy chocolate frosting and chocolate chips.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Market Watch

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