M&M’s and Cee Lo, ready for new Guinness World Record

14 Aug

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The first birthday of M&M’s Pretzel’s will be celebrated in N.Y. with an attempt to break the record for the world’s largest pinata, judged by officials from Guinness Book of World Records.

Three-time Grammy-winner Cee Lo Green will co-host the New York City bash, featuring a candy-filled, 46-foot tall replica of the M&M’s Pretzel, serving as a pinata.

It will release thousands of bags of M&M’S Pretze Chocolate Candies, which will be distributed to all party guests. An official from the Guinness Book of World Records will be on-site to verify the pinata as the largest ever constructed.

It all happens at the 69th Regiment Armory in Manhattan on Thursday, August 4, from 11:30 a.m. – 1:00 p.m. The public is invited to attend

M&M’s are a product of Mars Chocolate North America. The company’s press release announcing the party revealed that the pretzel candies had received an award and it seemed to be a good time for a party.

“When M&M’S Pretzel was recently named the ‘Product of the Year,’ we knew we’d have to throw an unforgettable birthday bash,” said Debra A. Sandler, Chief Consumer Officer, Mars Chocolate North America. “And it doesn’t get more exciting than Cee Lo Green, a 46-foot replica of Orange and thousands of bags of M&M’S Pretzel.”

Don’t think that all you’ll experience is the breaking open of what is expected to be the world’s largest pinata. It’s a birthday party and guests can expect traditional touches such as a birthday cake, contests, prizes and other activities.


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For those that can’t make the party in person, the company is directing traffic to its Facebook page for highlights of the event and to receive offers and promotional material on M&M’s line of candies.

M&M’s are the official chocolate candy of NASCAR and is sponsoring a contest that could net the winner a new car. Just enter the M&M’S 5 Character, 5 Cars…Pick the Car You Want! promotion and you could win one of five new Toyota’s. It is as easy as entering the UPC code from any M&M’S product at MMS.com.

According to the Lemelson-MIT inventor program, the chocolate coated candy was developed and patented in 1941 by Forrest Mars. The candy got off the ground with the financial help of Hershey Corporation. At that time, Hershey had a deal with the U.S. military to supply chocolate to the troops going overseas to fight World War II.

The fledgling product got its name from the partnership between Mars and Bruce Murrie, son of Hershey exec William Murrie. M&M’s were eventually included in ration packets supplied to soldiers by the U.S. Army.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

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