World’s First M&M Store opens in London

26 Jul

Peanut Butter M&Ms. Available to buy online in Australia from http://www.moolollybar.com.au. To go there just click on this photo!The world’s biggest confectionery brand, M&M’s, have recently announced the grand opening of its M&M’s World Store in London’s Leicester Square.

Mars International Travel Retail General Manager Jack Tabbers: “We are actively exploring opportunities with key partners, including direct with airports, to develop shop-in-shop concepts”

The 35,000sq ft destination store is the first in Europe, building on the success of the Times Square New York, Orlando and Las Vegas stores, visited by more than 10 million people every year. Its opening creates 170 new jobs.

Spanning four floors and big enough to house more than 100 double-decker buses, the new store offers a huge range of exclusive M&M’s chocolates and merchandise including clothing, kitchenware, bedding, jewellery and glassware as well as seasonal items and specially designed London-themed M&M’s branded products.

The opening of the M&M’s World store represents an investment of over £10 million (US$16.1 million) by Mars Incorporated. Occupying a prime location in the old Swiss Centre Building beneath the W Hotel, the store becomes the latest shopping destination for Leicester Square’s annual 27 million visitors.

Mars International Travel Retail General Manager Jack Tabbers said the opening has significant repercussions for travel retail. “The launch of stand-alone M&M’s stores in flagship US cities and now in London supports our objective to grow the opportunity for M&M’s through direct contact with the consumer,” he said.

“This strategy has proved incredibly successful to date thanks to its focus on increasing the brand connection and the relevance of M&M’s in the lives of its fans. In these stores we typically see yield increases of around +300% per kilo versus supermarket sales.

“Although the dynamics of travel retail are different to city centre locations, we are actively exploring opportunities with key partners, including direct with airports, to develop shop-in-shop concepts and other ways to energise the in-store experience, bringing to life the colourful impulse appeal of M&Ms and its power as the world’s leading confectionery brand.”

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

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Source: The Moodie Report

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia

 

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One Response to “World’s First M&M Store opens in London”

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