Mars says 10 pct of cocoa sustainable this year

25 Jul

Mars Chocolate. Available to buy online in Australia from To go there just click on this photo!Chocolate-maker Mars said it was on track to buy 10 percent of its cocoa from sources certified as sustainable this year, and was working to increase that to 100 percent by 2020, though supply remained constrained.

In a statement late on Wednesday, Mars said it had partnered with the Rainforest Alliance and UTZ Good Inside with the aim of meeting 200,000 tonnes a year by the end of this decade.

Consumers, especially in Western countries, are increasingly demanding products certified as sustainable, as awareness grows of the impact their consumption has on the environment and the mostly poor workers who provide the raw materials.

Labels like the Rainforest Alliance and Fairtrade provide markets in rich countries — often at premium prices — for producers in developing states who adopt environmentally sound cultivation methods or labour policies that promote development.

Once niche brands, their market share has surged.

“Mars is working to certify 100 percent of our cocoa as sustainable by 2020, and we’ve already partnered with Rainforest Alliance and UTZ Good Inside to meet 200,000 metric tons of our projected annual cocoa supply by that time,” Andrew D. Harner, Global Cocoa Director for Mars Chocolate, said.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source: Reuters Africa

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia


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