Hershey Co. ranked among top 5 in advertising spending growth in U.S.

1 Jul

Hershey Chocolate. Available to buy online in Australia from http://www.moolollybar.com.au, To go there just click on this photo!It’s hard to watch television without spotting a commercial for Reese’s Peanut Butter Cups these days — and that’s exactly how the Hershey Co. wants it.

The Derry Township-based chocolate maker ranked among the top five companies in U.S. advertising spending growth in 2010, according to industry news magazine Advertising Age.

Hershey spent roughly $441 million (mostly in television) trying to convince consumers to pick up a chocolate bar. It was a calculated move as the candy company moved into international markets and continued to focus on building its dominant domestic brand. In 2009, the company also increased ad spending by 50 percent over the previous years total of $161 million.

The company has said it expects its marketing to slow this year — increasing by less than 10 percent.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

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Source: Penn Live

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia


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