Archive | May, 2011

Mars Chocolate kicks off campaigns for Twix, Snickers

25 May

Twix Peanut Butter. Available to buy online in Australia from http://www.moolollybar.com.au. To go there just click on this photo!Mars Chocolate is putting emphasis on its Twix and Snickers candies with two respective campaigns.

Twix’s Pause Like You Mean It campaign will include the “Pick Your Pause” on-pack promotion, where consumers instantly can win more than 250,000, as well as the chance to win a $50,000 grand-prize sweepstakes called “The Perfect Pause.” The campaign also will be supported through digital promotion on music and gaming websites and social media outreach.

Meanwhile, Snickers is launching a cause-related campaign with Feeding America called Bar Hunger. Building on last year’s partnership, Snickers is looking to donate up to 3.5 million meals to the organization and will engage consumers by asking them to submit UPC codes to Snickers.com or via text message to 45495. The campaign will be supported with specially marked packaging, which will be on store shelves now through October.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source: Drug Store News

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Mars Chocolate asks consumers to help reunite M&Ms

23 May

Mars Chocolate asks consumers to help reunite M&MsMars Chocolate North America announced that some of its M&Ms spokescandies are flying solo.

The company said that the candies, represented by Yellow, Red, Blue, Orange and Ms. Green, have gone their separate ways, but is hoping consumers will help reunite them through a new campaign/ contest, called “Reunite ‘M.'” Through Sept. 15, consumers have the chance to win prizes valued at more than $1.5 million, including $100,000 to one individual, by purchasing select packages of M&M’s brand chocolate candies and looking for all five characters under the wrapper.

More information about the contest can be found on M&M’s Facebook page.

“Our M&M’s spokescandy crew has literally been the face of our brand for many years, and we’re not taking the news of the separation lightly,” Mars Chocolate North America chief consumer officer Debra Sandler. “We’ve initiated a full-fledged “Reunite ‘M'” campaign and we hope America will join forces to help us get them back together.”

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

If you like what you have read check out our updates on Facebook and Twitter.

Source: Drug Store News

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia

 

Happy people are more likely to eat candy bars

21 May

American Chocolate. Available to buy online in Australia from http://www.moolollybar.com.au. To go there just click on this photo!Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study in the Journal of Consumer Research. That’s because when people feel hope, they’re thinking about the future.

“Most of us are aware that we often fall victim to emotional eating, but how is it that we might choose unhealthy or healthy snacks when we’re feeling good?” write authors Karen Page Winterich (Pennsylvania State University) and Kelly L. Haws (Texas A&M University).

Because previous research has explored how feeling sad leads to eating bad, the authors focused on the complicated relationship between positive emotions and food consumption. “We demonstrate the importance of the time frame on which the positive emotion focuses and find that positive emotions focusing on the future decrease unhealthy food consumption in the present,” the authors write.

To understand why someone who is feeling positive would be more likely to choose a candy bar versus a piece of fruit, the authors teased out the difference between positive feelings that arise from thinking about the past or the present (pride and happiness) and hope, which is a more future-oriented emotion.

In the authors’ first study, hopeful participants consumed fewer M&Ms than people who experienced happiness. In a second study, the authors found that consumers who were more focused on the past chose unhealthy snacks, even if they felt hope. In the third study, the researchers shifted the time frame of the positive emotion (having participants feel hopeful about the past or having them experience pride in the future). “That is, if someone is anticipating feeling proud, she prefers fewer unhealthy snacks than someone experiencing pride.”

Finally, the authors compared future-focused positive emotions (hopefulness, anticipated pride) to future focused negative emotions (fear, anticipated shame). They found that the combination of positivity and future focus enhanced self-control.

“So, the next time you’re feeling well, don’t focus too much on all the good things in the past. Instead, keep that positive glow and focus on your future, especially all the good things you imagine to come. Your waistline will thank you!” the authors conclude.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
The best online chocolate, lolly and confectionery store on the web!

If you like what you have read check out our updates on Facebook and Twitter.

Source: 7th Space Interactive

Buy Bulk American Chocolate online at Moo-Lolly-Bar Australia

 

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