American Chocolate Showcase #7 – 3 Musketeers Truffle Crisp

 

It is not often that a spin off product usurps the original but in the case of 3 Musketeers Truffle Crisp it just might be true.

Marketed on their official website as ‘the perfect snack’, 3 Musketeers Truffle Crisp consists of a delicious whipped chocolate truffle filling that sits on top of an airy crispy layer and is surrounded by milk chocolate.

Launched in 2010 these twin bars of narrow domed fingers with chocolate drizzled across the top have quickly established itself as a firm favourite in the American confectionery market. Loved just as much for that lovely cracking sound that bursts into the air as you snap, than for its fantastic taste the product is an interesting twist on the original 3 Musketeers.

 

If you would like to buy a bulk box of 24 bars of 3 Musketeers Truffle Crisp online in Australia please click here.

 

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar. A true chocoholic, Spencer is also chief editor of Sweet Talk.

 

 

Rescue Chocolate Helps Neighborhood Cats for All of November

Neighborhood Cats has been named the November 2011 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.

The mission of Neighborhood Cats is to promote methods for humanely reducing the feral cat population in this country. The humane method of choice? It’s called trap-neuter-return, or TNR for short. TNR involves trained volunteers rounding up the feral cats that they can find, seeing that the cats are spayed or neutered, and then returning the cats to their colonies to live out their lives in peace.

This strategy is very different from what rescue groups advocate for homeless dogs. The push with dogs is to turn them into pets by getting them adopted into loving homes. But very rarely will a cat that has been used to living on its own be a candidate for adoption.

Neighborhood Cats, which is based in New York City, has been something of a pioneer in the feral field, developing educational materials including books, videos, and online courses on how to practice TNR. The group’s workers also present at conferences and seminars throughout the country, and regularly collaborate with other organizations to develop new materials and tools.

The partnership with Rescue Chocolate was a logical one for the chocolate company. While most of the chocolate bars sport labels with a photo of a rescued pit bull, there is one label that features the portrait of a rescued cat. The bar is called Mission Feral Fig, and its accompanying literature urges consumers to join the TNR movement.

“I’ve lived with dogs all my life and never with cats,” said Rescue Chocolate Founder Sarah Gross. “But I’m certainly aware of the problems that cats face on the streets. I’m really honored to be able to be a small part of the solution.”

Her company offers a product line of kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world. For example, in addition to the bar featuring feral cats, there are products called Peanut Butter Pit Bull, Pick Me! Pepper, Foster-iffic Peppermint, The Fix, and Fakin’ Bacon.

Gross cautions that while sales ultimately benefit the animals, her chocolate treats are only for human consumption.

The chocolate company was founded in January 2010. Products are sold in retail outlets around the country as well as online. To learn more about Rescue Chocolate or to order products benefiting Neighborhood Cats, visit http://www.RescueChocolate.com. For more information on Neighborhood Cats, visit http://www.NeighborhoodCats.org.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source: PR.Com

Americans hungry for Halloween candy

The economy may still be scary, but that isn’t cutting into sales of Halloween treats. Consumers are expected to spend 4 percent more on Halloween candy this year, according to a recent survey by the National Retail Federation.

The survey, which was conducted last month, also found more consumers plan to hand out tasty treats, even those who said they have been negatively affected by the economy.

“So far we are seeing increases weekly for the same time period last year and we feel very good about Halloween,” said Nancy Smith, merchandising director for Sweet Factory stores, a bulk candy retail chain mostly found in malls.

“Our assortment is bigger this year. We have more ‘Halloween’ to offer. And the customers are responding.”

The retail federation attributes the increase in spending this year to a change in consumer interest.

“Halloween is expected to be up, which speaks directly to how big the holiday has become for both children and adults,” said Kathy Grannis, director of media relations. “More people than ever will celebrate the holiday this year.”

It also could be related to inflation. The Consumer Price Index, which was released by the government Wednesday, said prices at the retail level were up 3.9 percent in September on an annualized basis.

At Sweet Factory, traditional candy is always a favorite in October but the company also has added new, fun candy that can be worn as jewelry.

“Its got four different designs and it’s doing extremely well. It’s a candy ring that you wear but it’s a wizard head or a pumpkin head…different things,” Smith said.

Consumer interest in candy toys is another change.

“It seems like there is a bigger turn towards Halloween parties and they’re buying little toys that have Halloween candy in it,” Smith noted.

Smith may be on to some thing. In fact, the retail federation found that 34.3 percent of people plan to attend or throw a Halloween party, an increase from last year.

Hershey Co., the chocolate giant, also is vamping up its Halloween candy offerings. Among its 200 Halloween candy assortments, Hershey has introduced a “Scare n’ Share” mix, a 50-piece bag that includes a variety of its best-known brands.

“Our most popular products range from Reese’s Peanut Butter Cups to Kit Kat Wafer Bars to our traditional Hershey’s Milk Chocolate bars,” said Anna Lingeris, manager of global brand public relations and consumer engagement for Hershey.

Many shoppers are heading to Target stores to purchase candy.

“At this point in the season, candy corn is our top seller, followed closely by milk chocolate and peanut M&M’s with the seasonal packaging,” said Kristy Welker, a spokeswoman for Target Corp. “This will all change in the next week or so when trick-or-treat candy begins to out-sell all others.”

Target said it expects classic candies such as Twix, York Peppermint Patties, Butterfingers and Paydays to be popular choices for Target customers’ trick-or-treat bowls. That’s the way it has been for the past decade, Welker said.

Article posted by Spencer Samaroo, Managing Director, Moo-Lolly-Bar
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Source and Photo: Medill Reports Chicago